Platinum Blogs

As of 7/17/07, our Blogs and Equipment Reviews have moved to Blogspot. Go to hometheaternews.blogspot.com for our latest posts!

Archives begin below:

 


7-13-07    New Antennas Pick Up High-Def TV for FREE!

I just saw the above headline in a newsletter, and it struck me that there must be a great many owners of new High Definition TVs that are convinced that they need to subscribe to either High Def Satellite or Cable service to enjoy their new sets to the full.  Not true. You can quite easily receive high def TV for free with an antenna.  Also not true is the concept that you need a special “digital antenna” or “high definition antenna” to pick up those channels.  Nope.  Nothing special is needed, just a good antenna.  In fact, the same good antenna that has always been necessary to pick up old analog TV channels clearly works fine for the new High Def channels too.  And the nice part is, once you’ve installed your antenna, TV is free.  No monthly charges.  Not a dime. 

So what does it cost to install an antenna?  Antennas cost from about $20 to over $100, and should be mounted high above ground, like on a roof top.  And you need good quality coax cable to bring the signals it captures to your TV.  A typical installation within a major city should cost around $200 or less…substantially less if you do it yourself. 

What about that TV antenna in your attic?  If it is in good shape and had at one time brought you good analog TV, why not give it a try?  We recently installed new cable from our 25 year old attic mounted TV antenna to our HD-TV, and we now get all the major channels and networks perfectly.  Oh, and by ‘perfectly’ I mean with better pictures than can be obtained from cable or satellite!  

Did I say better HD? Yep.  The reason is that cable and satellite providers must compress all those channels to get them to fit within the limits of their system.  Compression degrades the signal.  Off-air pickup is a direct link to the TV station, with no additional compression.

Don’t be fooled by those peddling HD antennas.  They have no more basis for the claim that their antennas are designed for HD than the old ‘analog’ antennas that said they were designed for ‘color’.  A good antenna is a good antenna.  Bigger is often better, as additional antenna elements “bring in” stations that may be farther away, or suffer from weak signals.  Bigger antennas with more elements also are more directional, which can help zero in on the strong direct signal from the TV station while ignoring a reflection of that signal from a building or mountain.  But if you live very close to the local stations, a large antenna may not work for you due to the overly high signal level it might provide.  Sometimes smaller is better too.

Contact Platinum for more details on how you can install a winning antenna that will get you free HD TV channels!


 

7/11/07 - SONY UNVEILS NEW "4K" DIGITAL CINEMA PROJECTOR

Now that I have your attention, sorry, it's for theaters not home theaters. But...have a look anyway (click here)! Then you might be intersted in my comments below.

I'm still amused at how hard engineers have to try to obtain a film-like image out of a digital system. You literally need several times film resolution to get the same resolution out of a fixed pixel system. There also was a strange comment in the press release about large capture formats, like 65mm. Hmmm! Who last did that? If memory serves, the last film shot on 65mm was Ron Howard's "Far and Away" in 1992. By the way, you'd need at least two of the new Sony SXRD 4K theater projectors to equal the Omnimax format on one of their domed screens.

4K projection is indeed the 'holy grail'. But there are two things that are amusing about this. First, perceived film resolution vs perceived digital video is already a moot point with 2K projection, mostly because by the time film hits the release print, it's been softened to under 1000 lines, so just figuring in the Nyquist theorem, 2K should do it just fine, if "as good as 35mm film" is the goal. Second, once you've dropped your pixel size below 1/60 of a degree of arc for the closest viewer, you're pretty much done, as the human eye can't do any better than that. But what theater ever really cared about the front row anyway? Screen perfs are bigger than 4K pixels! By several times! So if you projected a 4K image on a typical perfed screen would you end up with a moire pattern? So, theaters get new screens with that projector? Hope so.

Digital production might offer some advantage if 2K is held all the way through the chain, shooting through release. But, as Kodak is quick to point out, 35mm film has the ability to be significantly sharpened via software, where 2K digital only sharpens up to the pixel, then it's done. 4K production chains will be nice when they get here, along with the new lenses to match, etc., but one wonders if the extra cost is warranted, as we seem to be still satisfied with 35mm film as the reference target.

What really will drive all of this is the cost of installation vs the cost of operation and distribution. For distribution, a 35mm print is easily over $10K, while a hard drive big enough for a release is about $150. But theaters have to invest money to show that digital print/HDD. A new 35mm projector costs about $30, and runs nearly forever, except for relamping (my projector is older than me by about 20 years, runs like a new one). Sony didn't price their SXRD based 4K projector system, but current 2K DLP units are way over $100K each, still need to be relamped, and need periodic re-alignment.

I'm watching for studios and distribution companies to provide free digital projectors to small/medium theaters with network-based release distribution. The theater pays for maintenance of the system, the studios save enough on prints for one major film to outfit a whole bunch of theaters to play the digital version. The cost of putting in a digital projector system equals about 15-20 35mm release prints. So even a second run house is taken care of in a couple of months' worth of prints. Or perhaps they won't pay for the installation, but might offer some long term incentive/kickback program to digital theaters.

So, it's not really a 2K vs 4K question at all. The real holy grail is the $30K 2K digital projector. That would move the theater market to digital quite a bit faster.

So what does all this mean to us...the home theater guys? Better projectors, sure, but not in the affordable range for a while yet. Don't forget, though, that 2K at home or theater is really quite sufficient. Probably the biggest benefit to the home market will be not in the projectors, but in content distribution. Bicycling hard drives won't last long, so network based file distribution will win out. And that's what home theaters really need...good HD content at low cost without individual media.

By the way, current DLP and LCD projectors for home theaters match 2K performance quite well. And they even hit 'film-like' contrast ratios and curves too.


6/20/07 - Apple TV streams YouTube live

Apple has announced that YouTube is now available live on their Apple TV system, and YouTube videos will join the iPhone arsenal with it’s release on June 29. 

The live YouTube announcement adds the ability to handle live streams with Apple TV, and we should expect more to come.  In the recent MacWorld coverage of Apple TV, live streaming was listed among the most desired, yet missing, features, along with HD content and multichannel audio support.  All this and more is possible now in ‘hacked’ Apple TVs, so stay ‘tuned’ for their official inclusion in the product. 

Platinum Home Theaters is offering a complete Apple TV media server/player system as the best value in media servers.  We can supply the complete system and help load your media, and interface it to your home theater system.  Call or email for details!


6/20/07 - "The War is Over" - Panasonic

According to industry magazine TWICE, Panasonic executive VP/COO (North America) Joseph Taylor stated in an exclusive interview with that magazine that the HD disc format battle is over, and Blu-ray has won.  He cited the two determining factors as:

1. The format content providers selected (overwhelmingly Blu-ray)

2. The format consumers are buying (reportedly, two to one in favor of Blu-ray)

To be fair, just because a manufacturer declares victory for Blu-ray doesn’t technically finish the war.  OK, it’s Panasonic, so perhaps it does.  But we think it odd that the second-to-market format with the most uneven startup ends up winning within about a year.  So, we’re staying with the “wait and see” stance just a bit longer.  But frankly, only the most obsessed would have to wait to make the right choice for a player now.  You could pick a Blu-ray player and rent videos from Blockbuster, or pick a dual-format machine and ride the fence a bit longer.  We don’t see advising our clients to buy an HD-DVD player, though, unless it’s part of an Xbox system.


6/18/07 - BLU-RAY STEPS CLOSER TO WINNING THE WAR

How goes the format war? We are now closer to knowing which HD disc format will finaly come out on top with the announcement today that Blockbuster, one of the largest video rental companies in the country, will rent only Blu-ray discs.  The company’s announcement is seen as a crucial victory for the Blu-ray format over the competing HD-DVD in that formats are content driven.  If the movie you want to see is only available on one particular format, that clearly dictates what hardware to own.  With one simple announcement millions of hardware decisions could be influenced strongly toward Blu-ray.  Far more videos are rented than owned, for the simple reason that most movies are viewed only once or twice, and the need to own content rather than rent for a period of time is limited to only the most favorite movies.  As shelves at Blockbuster begin to fill with Blu-ray discs, even those without any HD disc hardware will begin to feel the need to purchase equipment, and the format to purchase will no longer be in question. And dual-format players may end up a moot point, except for those with terminal indecision, or the guy who just has to have the Swiss Army player.

Blockbuster cited the results of their 250 store test of both HD-DVD and Blu-ray as the primary reason for the decision.  Executives stated the Blu-ray rentals significantly outpaced HD-DVD. 

Blockbuster will offer Blu-ray High Definition discs for rental in 1700 stores with an offering of 170 titles world wide by mid July.

Could the format war be nearly over?  There are still major issues at stake, particularly when some of the most affordable HD disc players are found in two game systems: Microsoft’s HD-DVD based Xbox, and Sony’s Blu-ray based Playstation 3.  Given the number of systems already owned, it’s clear that both formats have strongholds that are not so easily dismissed.  But, if Blockbuster’s Blu-ray-only policy extends to games, then we might as well count a few more points on the Blu-ray side.  Could be we end up with HD-DVD games, and Blu-ray everything else.

Stay tuned!


4/26/07

“Retail Store Misinformation”

Today we stopped into a local Circuit City store to pick up some camcorder tapes, and while there decided to have a quick look at the “competition”.  We really don’t think of Circuit City as our competition, but some of our customers may, so we post this experience.  Today, we played the customer.

Walking into the Plasma TV display area to look over the many new plasma screens. The overly-eager sales person introduced himself, and offered to answer any questions we might have.  We thanked him, and returned to browsing.  We were drawn to the 50” screen displaying the HD-DVD of King Kong. After a brief look, we realized the display was showing the images stretched, one of our pet peeves.  So we asked the sales person if there was anything he could do to show the film un-stretched.  He hunted down the remote, then after a quick trip through a few menus, announced that it was the best he could do, and that “because it is HD, it will always be stretched”.  Hmm!  Our internal scorecard marked him off 2 points for misinformation.  We instead it could be shown properly un-stretched, so he worked his way through the DVD menu…again to no avail.  So, changing the subject, we asked if the HD-DVD of King Kong was in 1080p.  He said, “No, all HD-DVDs are 720p.  Blu-Ray Discs are 1080p.”  Hmmm…again!  Back to the scorecard, mark off another 2 points for misinformation.  Had he bothered to check the HD-DVD box, he’d have seen there, plain as a plasma screen on your wall, that the program was recorded in 1080p.  In fact, HD-DVD’s claim of  “The Look and Sound of Perfect” could hardly be made were there not material available in the highest possible resolution standard! 

We started to leave, but eager Mr. Salesperson directed our attention to their “full 1080p” demo cubical, where the latest installment of X-Men was running on a Blu-Ray Disc shown on a rear projection set.  Now, to be fair, we have no way of knowing if the set was actually capable of 1080p, or if it was even properly set up.  But the image was somewhat less than impressive, especially so until we sat in the “sweet spot” chair where the picture brightness popped up and looked almost acceptable.  But not quite.  This time we marked off the store for setting up such a lack-luster exhibit of BluRay technology. 

So time we asked a question, or tried to evaluate a product, we received only misinformation that would either render us confused or unable to make a decision (had we been real customers).  The experience left us sad for both Circuit City and Home Theater customers.  Sad for the customers because there was little hope they’d be able to have a satisfying buying experience with such poor sales guidance, and sad for Circuit City because their handling of customers this way actually damages the entire home electronics market.  There’s no need for either to be true, all it takes is a little effort. 

We feel more compelled than ever to suggest that our customers work with a company that actively researches technology on a continuing basis with the sole motivation being to provide 100% accurate customer guidance and satisfaction. 

See our downloadable brochure, Avoiding the 8 Biggest and Most Expensive Home Theater Mistakes.


4/16/07 DUAL FORMAT PLAYERS

The HD Disc Format Wars took another step closer to disarmament today when Samsung announced it would offer a new dual-format player supporting both HD-DVD and BluRay Discs in time for holiday buyers year end rush.  The player is to be called the “Duo HD” player, (DB-UP5000) and the price is yet unannounced. 

Samsung is the second manufacturer to introduce a dual-format universal player, with LG being the first.